Major shifts in retail technology signal the latest tech evolution

These systems are both diverse and essential for efficiently running the day-to-day retail operations—managing employees and stock-to-consumer marketing initiatives, monitoring security cameras, and tracking customers’ movement and time spent in the store. Retail technology has advanced as strides have been made to the underlying networks. But those improvements have come with an expanded attack surface. […]

Enhance retail customer analytics with geospatial intelligence marketing technology

What is geospatial intelligence? Geospatial, or location-based marketing technology, utilizes modern connectivity to collect and gather insights from customer location data. Internet of things (IoT) devices, GPS data, and geographic information systems (GIS) all contribute to a holistic picture of consumers’ movements through retail spaces. What can this data do for you? Marketers and retail […]