Enhance retail customer analytics with geospatial intelligence marketing technology
April 23, 2024
What is geospatial intelligence? Geospatial, or location-based marketing technology, utilizes modern connectivity to collect and gather insights from customer location data. Internet of things (IoT) devices, GPS data, and geographic information systems (GIS) all contribute to a holistic picture of consumers’ movements through retail spaces. What can this data do for you? Marketers and retail […]