How technology in the retail industry benefits retailers and consumers alike

April 29, 2025
Author: Gabby Scott
AI | Cloud | Retail | Security

Rapid advancements in artificial intelligence (AI), automation, and smart connected store solutions are transforming the retail industry at breakneck speed. In our most recent Retail Tech Talk, Senior Vice President of Solutions Consulting Justin Rice and Field Chief Technology Officer Jon Lloyd looked into how  technology in the retail industry will impact retail enterprises and their customers now and into the future.

Tech Talk: Transforming retail with cutting-edge technology

AI innovations in retail

Retailers who embrace the power of AI can streamline their operations and cut costs while they elevate their customers’ experiences. At the recent NRF ’25 Retail’s Big Show in New York City, vendors shared the innovative technologies that are poised to revolutionize the in-person shopping experience while improving security.

These innovations included digital signage, dynamic pricing, wayfinding applications, and AI-driven customer interactions. Retailers who incorporate e-commerce into physical stores with AI-powered tools will be able to employ enhanced consumer tracking, targeted advertising, and inventory management to create a seamless shopping experience tailored to each consumer.

Physical stores remain essential to the shopping experience despite online dominance and continuing challenges in the retail sector. Those businesses seeking to stay competitive and relevant will stay current on technology in the retail industry and invest in solutions that bring people into their stores, enhance engagement, and create memorable, frictionless shopping experiences.

Behind the scenes, savvy retailers are already leveraging dynamic pricing and AI-powered inventory management strategies. Real time data enables businesses to optimize stock levels, fine-tune their competitive strategies, and maximize profit margins; at the same time, they can offer customers fair and transparent pricing with the help of relevant retail technology solutions.

Read more: SASE and SD-WAN usher in the next era of cloud retail networking

OnX and RTI: A strategic partnership in retail technology

Justin and Jon reviewed the new relationship between OnX and Retail Tech Inc. (RTI), noting that they are collaborating to offer comprehensive in-store retail technology solutions, such as network infrastructure, point-of-sale systems, and security solutions. The value proposition of the partnership, Jon said, is that OnX and RTI have the experts and the technology to meet any challenge from back to front of house.

Seeking stronger security for retail

For retailers, security threats range from overt store theft and damage to inventory to data breaches and fraud. As these and more threats grow in complexity and severity, retailers must protect their operations and customer data with more robust and responsive security measures. Enter advanced security frameworks such as:

  • Firewalls and systems that detect breaches.
  • 24×7 monitoring via managed security services (MSSP).
  • AI-driven security solutions to detect anomalies and prevent fraud.

Modern security strategies are using AI to help retailers safeguard consumer data, improve workforce management, and detect threats proactively. OnX experts are leading the way in AI-driven security infrastructure by automating routine tasks and optimizing operational efficiency to reduce risks and costs.

Read more: Making retail smarter with AI in IoT tech from Cisco Meraki

OnX is a valuable partner for technology in the retail industry

As a “general contractor” with the tools and experience to deliver technology in the retail industry, OnX offers AI-driven networking, managed IT services, voice solutions, and cybersecurity tailored for the retail sector.

Acknowledging that downtime amounts to zero revenue for retailers, Justin explained that integrating artificial intelligence at the network and security layer can minimize that costly downtime, while integrating throughout the retail operation is fundamental to improving the overall operation. From the customer to the employee and above, he said that at OnX, they are always thinking about how to leverage AI to help find anomalies and proactively fix issues or detect issues more rapidly. He expressed excitement about developments in technology in the retail industry evolving over the year.

Smart retailers recognize that AI, automation, the Cloud, and strategic partnerships are key to building exceptional shopping experiences. And with OnX and RTI working together to change the retail industry, you can embrace the latest innovations and leverage expert solutions with confidence. Learn more about the applications, scalable platforms, and integrated security you need to stay ahead of the competition at OnX Retail Solutions.

Read more: Technology drives success and innovation in the retail industry

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