Digital transformation accelerates business growth

The speed at which business is conducted is being accelerated by a torrent of new technologies, giving software an unprecedented ability to guide the way an enterprise grows and functions. Applications are now the key drivers for new services and sources of revenue, primarily by delivering enticing new customer experiences and propelling the creation of entirely new markets. Top executives today are re-evaluating the purpose and function of business applications from the ground up, shifting the focus away from mere functionality, and toward fostering a competitive edge in the core business model.

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